The “Great Taste, Less Waste” movement hits California

Excalibur’s Proper Portions dry rub program is already expanding to the west coast.

This fall, you can expect to find Proper Portions in a number of California markets. There, progressive grocers are turning to Excalibur’s Proper Portions to provide customers with a more consistent way of flavoring their meat & seafood. And because it’s all about convenience, applying Proper Portions is just as easy to do in the comforts of home as it is behind the counter. The freedom of choice never tasted so good!

And in more Proper Portions news, Excalibur will soon be adding another staple flavor to the lineup this year, which already includes:

  • Ultimate Steak & Roast
  • Smokehouse BBQ
  • Butter Garlic
  • Rosemary, Basil & Thyme
  • Bourbon Pepper
  • Captain’s Bay
  • Salmon Grill

Have an idea in mind for a Proper Portions offering of your very own?

We’re happy to work with you to create a customized Proper Portions program that fits your customers’ preferred tastes. Contact the home office or your personal Excalibur sales representative today to learn more.