When it comes to meat & seafood shoppers, sometimes seeing is believing – they want to look at a mouth-watering chop covered top-to-bottom in an eye-catching rub. That’s why Excalibur specializes in creating topical blends that will make those customers swoon.

Excalibur rubs are expressly created by our culinary experts to deliver unbelievable, royal flavors. Use them inside your case as protein toppers, or keep them in the bottle next to your case as a point-of-purchase product. Either way, your meat department will start to turn heads among customers and drive more sales.


With thousands of creative flavors to our name, you may be wondering where to start. Don’t worry. We’ve got you – and your meats – covered. The following flavors are all Excalibur Favorites and come straight from our Top 30 Best Selling list of rubs.

  • KC Bold & Spicy “Rump Rub”
  • Maple Bacon Rub
  • Raspberry Chipotle Rub
  • Rosemary Basil Thyme Lamb Rub
  • Signature Pork Rub
  • Ultimate Chicken Rub
  • Ultimate Steak & Roast Rub


Don’t get caught in a rut. The best way to reinvigorate your meat & seafood department is to introduce a new line of flavors for your customers to try. At Excalibur, our culinary experts are never satisfied with the status quo. They are always at work looking for that next great creation to help you breathe new life into your protein business. These new rubs are just now hitting the market to rave reviews. Try them today!


Full bodied with the essence of whiskey aged in oak barrels and a touch of natural sweet maple flavor combined with light hints of peach and pear. Background notes of rosemary make this rub fitting for light proteins such as fish and poultry, as well as beef and pork.


Cozy fires and comfort come to mind when you taste this rub with notes of brown spices, rum and the sweetness of fresh figs. Perfect for you holiday roast or just cooking by the camp fire.


Authentic Thai flavors of sriracha and ginger bring your taste buds alive with background heat and delicate notes of lemon.


Coat your proteins with a nice thick layer of flavor that melds notes of deep blackberry with the essence of sweet exotic orange. It’s the perfect memory of Cointreau and subtle gin.


Are you looking to create your own signature flavor – something that’s sure to be a hit in your market? Or maybe you already have a recipe and you’d like us to help you perfect and blend it. Either way, our Custom Creations team is ready to help you find the options best suited to your specific need. Our expert food scientists and acclaimed chefs will work closely with you to create that perfect rub.


Contact us today to learn more about our many flavors and how Excalibur can help transform your protein business.