Excalibur “Meat & Greets” pivot to a virtual world
2020 began with terrific energy for our annual trade show and convention “Meat & Greets.” We hit the road in late February for the Ohio Association of Meat Processors Conference, the Illinois/Indiana convention, Nashville for AMC (dodging a tornado), and the Michigan Meat Association in Lansing.
Then, after making it halfway through our trade show season in mid-March, everything stopped as the country shut down for COVID-19.
At Excalibur, special precautions were taken to remain vigilant and responsible as an employer and a business. We are keenly focused on maximizing production capacity to make sure customer orders are filled accurately and on time.
Even before the American Association of Meat Processors (AAMP) annual convention was called off in July, we were exploring how to bring a sense of normalcy back to the industry. It led to Excalibur’s very first virtual trade show. For two weeks in late July and early August, we offered incentives to AAMP registrants on items they would normally see during the annual show. Following our online promotion, many received a sample pack from Excalibur.
While we couldn’t talk face-to-face with customers or serve some of our newest sausage flavors, retail shakers and dry marinades for tumbling, we were and are still available to connect virtually by Zoom, Microsoft Teams and even the old-fashioned way on the telephone. Building on this initial success, be sure to look for additional online “Meat & Greets” in the weeks and months ahead.
Remember, no matter how you reach out to us, Excalibur is always here to help in any way and are excited to share our latest creations with you.
- Part II: Getting to know Mike Shrier, president & CEO of Excalibur Seasoning
- At Turasky Meats, a personal relationship with Excalibur goes a long way
- Coming to AAMP in July: Laying the foundation for flavorful proteins
- New “Heritage” blends are a melting pot of flavors
- Excalibur shifts to adjusted summer operating hours